Twitter going Mainstream
I´m usually not one who is always blogging about Twitter and twittering about blogging, but some things are just so intriguing about either one. Don´t be mislead by the caption. I don´t think Twitter is going mainstream yet.
But I think they could.
There are a few success factors I can think of. One is that Twitter could become mainstream a lot faster if there would be more interlinking with classic media like TV, Radio and Magazines. OK everything in media that is somehow in need of a printing press has own problems to be solved….
…but TV, Radio and Magazines are still great ways to reach big audiences. Using Twitter in a smart way would also generate value for Newspapers and Magazines. The Value of having direct and fast Interaction with their Users / Customers. Close interaction with your target group is not very easy to realize in an otherwise distant medium. So Twitter would be an easy (technologywise) way to at least try it.
There is lots of talk about interactive TV. Twitter is one easy way to integrate some aspect of interaction, in a very simple way. And the consumer doesn´t have to buy new Technology. I don´t know what it is like in other countries, but in Germany Music Channels like VIVA show SMS that is send to them on the bottom of the screen. TV Shows would just need some part of the screen to have their audience to connect with them and with each other.
